Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
  1. Home
  2. Search

Refine search

Refine search

Access:
Content type:
Publication date:
Apply   From and To filters
Subject: Show more
Journals Show more
Publishers: Show more
Societies Show more
Series: Show more
Collections: Show more

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Save to Kindle
  • Save to Dropbox
  • Save to Google Drive

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
Cancel
×

1 results

  • 12 - Media and the Environmental Movement in a Digital Age

  • from Part III - Culture and Environmental Sociology
  • Edited by Katharine Legun, Julie C. Keller, University of Rhode Island, Michael Carolan, Colorado State University, Michael M. Bell, University of Wisconsin, Madison
  • Book:
    The Cambridge Handbook of Environmental Sociology
    Published online:
    05 November 2020
    Print publication:
    03 December 2020, pp 193-205

  • Summary

    In a seminal article from the early 1990s, Gamson and Wolfsfeld (1993) characterize the relationship between mass media and social movements as one of "asymmetrical dependency," whereby the former rely on the latter for three purposes: to mobilize their constituencies; to validate their existence as politically important collective actors; and to enlarge the scope of conflict, drawing in third parties. In this chapter, I review scholarly research on the media and the environmental movement over the last half century. As helpful as this has been, it focuses almost entirely on traditional media, ignoring the tumultuous changes that have occurred in political communication associated with the Internet, Twitter, Facebook, Snapchat, Instagram and other new media platforms and technologies. Analysis of several case studies of new media and environmental campaigns suggests that the most effective movement strategy is to embrace a "hybrid media" system which blends older media logics, notably those associated with broadcast television, with new digital media logics.