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5 - Digital ICT Challenges for Digital Entrepreneurship
from Part II - Digital Business Systems
Vincenzo Morabito, Università Commerciale Luigi Bocconi, Milan
Book:

Digital Entrepreneurship

Published online:

16 December 2021

Print publication:

06 January 2022, pp 99-120
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Summary

Digital entrepreneurs create digital businesses through digital media funnels such as web applications, social media, mobile SMS and emails, providing digital products and services. Nowadays, it is relatively seamless for digital entrepreneurs to adopt the diverse digital tools and techniques in developing their products and services. Moreover, the avalanche that is the current digital era is changing the processes for many existing business models, in the financial sector, the health sector and many more. As a result of these changes, digital entrepreneurs are faced with new challenges and exposed to unprecedented risks. This chapter discusses the challenges faced by digital entrepreneurs and start-ups within business sectors such as fintech, insurtech, retailtech, biotech, healthtech and fashiontech. In addition, two case studies that demonstrate the existing challenges are highlighted with their corresponding focus points. The chapter concludes with a summary of the key points addressed and a few recommendations for digital entrepreneurs.