This paper analyses the role played by the National Commission for Industrial Productivity (CNPI) in the development of the Spanish footwear industry. First the nature of the Commission is reviewed highlighting its links with the «americanisation» campaign that took place in post-war Europe. Then, it is shown that footwear was one of the priority sectors for the CNPI, and the main initiatives developed by the organism in this industry in the years prior to the take off of exports are expounded. In third place, it is shown that the sector had already undergone a profound «americanisation» in Spain and in Europe in general during the first third of the 20th century. Lastly, the paper attempts to assess the effective repercussion of the CNPI's actions.
