This chapter outlines established disciplines that have addressed the study of clichés, from lexicography to formulaic language and problematises the issue of defining clichés based on form. The chapter positions linguistic clichés within discourse studies and conceptualises them as socio-semiotic resources and discourse strategies that fulfil a range of specific functions across different discourse types and sites. The chapter also provides a working definition of cliches and outlines what constitutes cliches for the purposes of the book.

Ideas provided the ballast for the continuity of the economic policy commitments of this era. Developmentalism – the notion that underdevelopment can be overcome “through capitalist industrialization, planned and supported by the state” (Bielschowsky, 1988) – served as a long-term constraint within institutions, pointing toward particular equilibrium outcomes, prioritizing between conflicting alternatives, and providing guidance that drove diverse and uncoordinated actors toward particular preferences and behaviors.As a consequence, even under the most reformist of governments, including at the height of the “Washington Consensus,” Brazilian policymaking was far more gradual, inward-looking, and accepting of an active role for the state in regulating and shaping markets than its large Latin American peers. Using Argentina and Chile as comparisons, the chapter illustrates how developmentalist ideas remained relatively embedded in Brazilian policymaking, academia, and popular thought, even as the “old’ developmentalism was supplanted by a “new” variant.