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The arrival of three Portuguese ships under the charge of Vasco da Gama marked the inauguration of a new era in the history of Euro-Asian contacts in general and of trade between the two continents in particular. In keeping with the traditional composition of the Asian imports into Europe, the principal item sought by the Portuguese Crown in Asia was spices, overwhelmingly pepper, though some other goods were also procured. The attempt at monopolizing the spice trade was unambiguous. It called for a total exclusion of Asian shipping from the Persian Gulf and the Red Sea, the instructions to Pedro Alvares Cabral, in charge of the first major commercial voyage to India that left Lisbon in March 1500. As far as the Indian maritime merchant was concerned, the Portuguese intrusion into the western Indian Ocean at the end of the fifteenth century initially created a situation of utter chaos.
The last two decades of the seventeenth and the early part of the eighteenth century marked a major qualitative change in the Dutch East India Company's trade between Asia and Europe. Between 1708 and 1715, the average value of the textile exports from Coromandel per annum approximated two million florins. As far as textiles were concerned, Gujarat had its share in the fastgrowing European market for Indian textiles. In a memorandum submitted in 1741, Van Imhoff had argued that the Company's trade in the factories west of Malacca had been compared very unfavourably with that carried on by its competitors such as the English and the French. Traditionally, a considerable amount of trade was carried on between the ports in Bengal, the Coromandel coast, Malabar and the Kanara coast on the one hand, and those in Sri Lanka on the other. In 1670, the VOC monopolized the Sri Lanka trade in all major commodities, the only exception being rice.
The position around 1680 which marked the end of the first phase of the European companies' trading activities in Asia, the two giants including the Dutch and the English between themselves accounted for practically the entire Company trade. The Dutch East India Company's trade on the Coromandel coast registered a significant increase over the seventeenth century. Sri Lanka, Malabar and Persia were the other places in Asia to which the Company sent Bengal goods. The exports to Coromandel and Sri Lanka included textiles, raw silk and provisions such as rice, sugar, long pepper, wheat and clarified butter. The most important commodity the English Company procured in India was, of course, textiles for both its intra-Asian as well as its Euro-Asian trade. Besides the Portuguese, the Dutch and the English, the only other European enterprise active in Asia over the first three quarters of the seventeenth century was the Danish East India Company.
In the case of the Dutch East India Company, the phase until about 1680 was basically one where the importance of the Indian trade was derived chiefly from its role in the Company's intra-Asian trade. It is noted that the Dutch East India Company was the first northern European corporate enterprise to establish factories in India. The process was started on the Coromandel coast with the establishment of a factory at Petapuli on the northern segment of the coast in 1606. This chapter considers the absence of coercion in the relationship between the Indian political authorities and the northern European trading companies. This was by and true for all Indian regions other than the Malabar coast until the rise to power of the English East India Company in Bengal. The rise of a number of port cities on both the east and the west coasts of India can be directly attributed to the commercial operations of the European trading companies.
The principal agencies instrumental in the running of the Euro-Asian commercial network in the early modern period were the European corporate enterprises, the Portuguese Estado da India in the sixteenth, and the Dutch, the English and the French East India companies in the seventeenth and the eighteenth centuries. The seventeenth century was marked by a fundamental change in the character of the Euro-Asian commercial encounter. Textiles from Coromandel and Gujarat were indispensable for the procurement of pepper and other spices in the Indonesian archipelago, while raw silk from Bengal was the principal item exported to Japan. In the case of the Dutch East India Company, over the greater part of the century the importance of the Indian trade was derived chiefly from its role in the Company's intra-Asian trade. The second half of the eighteenth century witnessed a fundamental alteration in the nature of the Indo-European encounter.
The early years of the seventeenth century mark the value of the seaborne trade between Asia and Europe. The major company engaged in the Euro-Asian trade was the English East India Company. The only other East India Company to be constituted in the first half of the seventeenth century was the Genoese Compagnia Genovese delle Indie Orientali founded in 1647. The French East India Company was of importance only between about 1725 and 1770 and the Danish Asiatic Company over the last quarter of the eighteenth and the first few years of the nineteenth century. In fact, from the early years of the seventeenth century the Dutch were the undoubted masters of the European bullion trade and Amsterdam the leading world centre of the trade in precious metals. The Dutch pattern of involvement in intra-Asian trade, on the other hand, had a logic involving the forging of important new commercial links across the Indian Ocean and the South China Sea.
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