Social enterprises (SEs) primarily aim to create social value, that is, to generate benefits or reduce costs for society, while maintaining financial sustainability. Owing to their unique operating conditions and organizational characteristics, SEs face more severe resource challenges than their commercial counterparts. These challenges are exacerbated for SEs operating in emerging economies with complex social contexts. Overcoming these resource constraints and social challenges is vital for SEs to achieve their mission. Using an inductive multiple case-study approach, we identify a unique bricolage solution for achieving the dual objectives of SEs. Our findings suggest that identifying locally embedded village level entrepreneurs is a bricolage activity that social entrepreneurs leverage in the resource constrained environment of emerging economies, especially for the social enterprises that are active in the villages but were founded by social entrepreneurs who are not from these villages. This article therefore contributes to both social entrepreneurship literature as well as entrepreneurial bricolage literature and has important implications for future research and practice.

Our understanding of how an organisation operates is elucidated by the host country's political system. Myanmar has remained abstruse to researchers for many decades, as do most emerging markets prior to their transition from a centrally planned economy to a market economy such as China. We establish how the problematising and contextualisation of the methodologies adopted during longitudinal fieldwork in Myanmar (2008 to 2016) has influenced our research focus and question. By reflecting on our experience of conducting organisational research in a highly institutionalised environment, we have identified limitations in the prevalent research methodologies used by the extant literature. Such methodologies tend to be incompatible with the Asian context. This process of problematisation required us to remain flexible and adaptive during the process of the generation of the research questions. We adopted a context-informed theory-building process and reflect on the interplay between interviewer, interviewees, and local institutional contexts. An important insight from this process was the need to nullify the asymmetry of power between the interviewer and interviewees to obtain honest responses rather than superficial data that aimed to satisfy and please the interviewer/institutional context.