Models, pilots and experiments are considered distinctive features of the Chinese policy process. However, empirical studies on local modelling practices are rare. This article analyses the ways in which three rural counties in three different provinces engage in strategies of modelling and piloting to implement the central government's “Building a New Socialist Countryside” (shehuizhuyi xinnongcun jianshe) programme. It explains how county and township governments apply these strategies and to what effect. It also highlights the scope and limitations of local models and pilots as useful mechanisms for spurring national development. The authors plead for a fresh look at local modelling practices, arguing that these can tell us much about the realities of governance in rural China today.