The intraparty mechanisms through which parties recruit, motivate, and select their candidates are central explanatory factors for the representation of women. This article analyzes the effects of intraparty factors on women's representation by measuring the impact of (1) parties’ non-quota strategies at the regional level—such as establishing women's sections, mentoring programs, or campaign funding for women—and (2) central party gatekeepers at the local level. Exploiting an original, newly compiled data set consisting of 1,475 electoral lists from the 2014 local council elections in the German state of Baden-Wuerttemberg, this article shows that parties’ non-quota strategies and central gatekeepers play crucial roles in determining the share of women on local party tickets. This means that who runs for office is, in this case, a question of intraparty dynamics. These dynamics are caused by different mechanisms of non-quota strategies and gender-biased candidate selection combined with interparty effects of local party competition and left-party strength. The almost consistent conditions that the subnational level provides show that the parties’ capacities (or lack thereof) for gendered recruitment is one major explanatory factor and should be tested at least in cross-national comparisons.