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  • 24 - Intercultural Aspects of Business Communication

  • from Part IV - Intercultural Pragmatics in Different Types of Communication
  • Edited by Istvan Kecskes, State University of New York, Albany
  • Book:
    The Cambridge Handbook of Intercultural Pragmatics
    Published online:
    29 September 2022
    Print publication:
    20 October 2022, pp 612-651

  • Summary

    Business communication is becoming increasingly intercultural and much more complex in the face of the globalized business arena and workforce diversity (Varner, 2000; Yuan, 1997; Zaidman, 2001). This trend has highlighted the need for understanding the role of culture and language use in business communication. It deserves a close look at how people from different linguacultural backgrounds come into contact and achieve successful interaction with one another in business communication. This chapter aims to survey the research on business communication and discuss its various aspects to help us better understand business communication from an intercultural pragmatics perspective. It consists of three sections after a general introduction and before a conclusion: (1) business communication and culture; (2) major business communication genres (i.e. business meetings, call center exchanges, emails and social media platforms); (3) main research areas and topics.