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1 results

  • 22 - How Do Individuals Perceive the Risk of COVID-19 Compared to Food Poisoning and Influenza?

  • from Part II - Health Behaviours and Policies during Covid-19
  • Edited by Joan Costa-Font, London School of Economics and Political Science, Matteo M. Galizzi, London School of Economics and Political Science
  • Book:
    Behavioural Economics and Policy for Pandemics
    Published online:
    31 January 2025
    Print publication:
    02 May 2024, pp 401-419

  • Summary

    This chapter explores the different explanations underpinning how individuals perceive risk of Covid-19 and other similar risks in a pandemic in different countries. Results from this study suggest that males and those with less education exhibit lower risk perceptions of COVID-19, compared to their counterparts, and could therefore be targeted by public health campaigns to increase compliance with protective behaviours. Targeting these population groups can also influence influenza risk perception, which may potentially increase COVID-19 protective behaviour adherence. In contrast to expectations, regional proximity to risk does not significantly influence risk perception.