The purpose of this research is to provide information about the state of psychotherapy in Argentina, as well as to study some variables involved in psychologists' evaluation of psychotherapy. A survey of 14 items was elaborated ad-hoc for this purpose, and administered to 226 psychologists from all over the country by mail and, in some cases, personally. Results suggest that the predisposition to apply techniques from different frameworks is associated with the amount of experience and with the perception of a bias concerning other theoretical focuses, although it is not related to the evaluation of the state of psychotherapy. On the other hand, in the view of psychologists, personal aspects of the therapeutic relationship are believed to be the most important factor in patients' change and effective progress.

In this work, we present a new way of understanding psychology, which emerges as a result of relating it to the three principles of the theory of fashion of Gilles Lipovetsky: “the principle of the ephemeral,” “the principle of the marginal differentiation of individuals,” and “the principle of seduction.” We relate the first principle to the plurality of the diverse and changing “schools and systems” that have existed throughout the history of psychology. We apply the second to the figure of the psychologist, considered individually, revealing his or her leading role in the generation of the changing plurality of the systems. By means of the third principle, we point up that the diverse psychologies are forms of seduction. We conclude by stating that psychology has the form of fashion and we analyze how this form can help us to better understand it.