We introduce a pointwise variant of the Assouad dimension for measures on metric spaces, and study its properties in relation to the global Assouad dimension. We show that, in general, the value of the pointwise Assouad dimension may differ from the global counterpart, but in many classical cases, the pointwise Assouad dimension exhibits similar exact dimensionality properties as the classical local dimension, namely it equals the global Assouad dimension almost everywhere. We also prove an explicit formula for the Assouad dimension of certain invariant measures with place-dependent probabilities supported on self-conformal sets.

This paper considers self-conformal iterated function systems (IFSs) on the real line whose first level cylinders overlap. In the space of self-conformal IFSs, we show that generically (in topological sense) if the attractor of such a system has Hausdorff dimension less than 1 then it has zero appropriate dimensional Hausdorff measure and its Assouad dimension is equal to 1. Our main contribution is in showing that if the cylinders intersect then the IFS generically does not satisfy the weak separation property and hence, we may apply a recent result of Angelevska, Käenmäki and Troscheit. This phenomenon holds for transversal families (in particular for the translation family) typically, in the self-similar case, in both topological and in measure theoretical sense, and in the more general self-conformal case in the topological sense.