This paper analyses the evidence relating to the heraldry used by the patriarchs of the de Bohun family (1066–1373) as preserved in seal impressions, rolls of arms, manuscripts, wills, inventories and personal objects held in private collections. It traces the development of the family’s coat of arms, as well as the adoption and use by the de Bohun earls of various heraldic symbols (such as the swan, the trefoil, the leopard and the wyvern) to serve as a reminder of the family’s glorious ancestry and its many royal and noble marital alliances. By analysing the unique heraldry adopted by each de Bohun earl, this paper concludes that the family’s noble identity evolved over several generations and that the choice of heraldic symbols by each earl was highly individual, providing a unique insight into their sense of identity and personal values, as well as their desire to ensure family memory.