This chapter presents a panoramic view of elements in the Linguistic Landscape (LL), using photographs from Ireland, North America, England, and continental Europe. The discussion focuses on the operation of language policies and language choices, the regulation of space in the landscape, discourse elements in graffiti and social protest, and the position of the LL in reflecting and commemorating history. The chapter argues that while language display is crucial to the LL, any written display of language also includes visual and spatial elements which are part of the LL. Some elements such as orthography, letter shape, and text colour, are close to the language system. Others include visual images, the physical medium and ground used for the message, and the size and placement of the message. The chapter takes an inclusive view of language, referring to a wide range of displays that involve lexical elements and copresent modes of expressing meaning. A focus on the LL as discourse shows that restricting the LL to written language is overly limited, and that oral tradition and discourse must also be taken into account.

In the epoch of global capitalism, writers must be hypervigilant to the usage of their medium of choice –the written, printed word – readily aware of the proliferation of the grapheme and the saturation of visual signage in the media environment. Product advertisements that once depended on the enlarged-type appeal of slogans invariably stating the brand name have given way to an iconic Esperanto, equally legible to anyone around the globe. As a literary author, Don DeLillo recognizes that the image in our visual culture has become the dominant medium of our time. Despite this displacement of the writer from a central position in mass culture, DeLillo’s novels, such as White Noise, Mao II, and Underworld offer considerations as to how the post-war author might evade absorption by visual media and global capitalism, and whether it is possible to maintain a resistant, if marginalized, position in society.