Grice’s foundational conversation model has inspired a range of influential developments, with various approaches to merging the maxims. This paper addresses unresolved controversies and circular dependencies that have fuelled assumptions of interdependence among the principles. It provides a revision of both Grice’s cooperative principle and the principles of truthfulness, relevance, informativeness and clarity, and extends them to include a principle of social conformity, which I collectively refer to as the TRICS-Principles. I demonstrate that the TRICS-Principles operate independently of each other at different levels and show the extent to which the other principles may function under the umbrella of a flouted principle of truthfulness. Furthermore, I distinguish the principle of social conformity from the concept of politeness, offering a nuanced perspective on their relationship. Finally, I provide new insights into factors influencing shifts in the prioritisation of the TRICS-Principles.
