This study examines the grazing management plans (GMPs) adoption and prioritization of environmental and economic objectives among U.S. cow-calf and stocker operations, utilizing 2020–2021 survey data and logistic regression analysis. Findings reveal regional adoption differences, with higher rates in the Midwest. Operations with succession plans, larger grazing lands, and stocker activities are more likely to adopt GMPs. Operations with more privately owned land and smaller herd sizes prefer environmental goals, while those with less grazing land prioritize economic outcomes due to resource concerns. The study provides insights for policies promoting GMP adoption and sustainability in the U.S. beef sector.