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2 results

  • Cognitive Biases and Communication Strength in Social Networks: The Case of Episodic Frames

  • Lene Aarøe, Michael Bang Petersen
  • Journal:
    British Journal of Political Science / Volume 50 / Issue 4 / October 2020
    Published online by Cambridge University Press:
    22 October 2018, pp. 1561-1581
    Print publication:
    October 2020

  • Media stories often reach citizens via a two-step process, transmitted to them indirectly via their social networks. Why are some media stories strongly transmitted and impact opinions powerfully in this two-step flow while others quickly perish? Integrating classical research on the two-step flow of political communication and novel theories from cognitive psychology, this article outlines a model for understanding the strength of political frames in the two-step flow. It argues that frames that resonate with cognitive biases (that is, deep-seated psychological decision rules) will be transmitted more and have a stronger influence on opinion when citizens recollect media frames in their social networks. Focusing on the case of episodic and thematic frames, the study tests this model. It introduces a novel research design: implementing the children’s game ‘Telephone’ in consecutive experimental online surveys fielded to nationally representative samples. This design helps gauge the reliability of transmission and the degree of persuasiveness in actual chains of transmission.

  • Peer volunteer perspectives following a complex social cognitive intervention: a qualitative investigation

  • J. E. McHugh, O. Lee, N. Aspell, L. Connolly, B. A. Lawlor, S. Brennan
  • Journal:
    International Psychogeriatrics / Volume 28 / Issue 9 / September 2016
    Published online by Cambridge University Press:
    18 February 2016, pp. 1545-1554
  • Background:

    Peer volunteers can be key to delivering effective social cognitive interventions due to increased potential for social modeling. We consulted peer volunteers who had just taken part in an 8-week social and nutritional mealtime intervention with older adults living alone, to seek their evaluation of the intervention.

    Methods:

    Semi-structured focus groups were used with a total of 21 volunteers (17 female) and two facilitators. Thematic analysis was used to interrogate the data.

    Results:

    Six themes (16 sub-themes) are discussed. Peer volunteers described the importance of the socializing aspect of the intervention, of pairing considerations and compatibility in peer interventions, of considering the needs of the participant, of benefits to the volunteers, and of the practical considerations of conducting an intervention. Volunteers also discussed considerations for future research and services for older adults living alone.

    Conclusions:

    Volunteers found their involvement in the intervention to be personally beneficial, and revealed some valuable considerations for the researchers to take forward to future research. Results are pertinent to intervention design and could inform future social cognitive and other peer-oriented interventions for older adults living alone.