The study is an experimental and theoretical analysis of the patterns of traffic flows and the possibilities of their distribution on urban street and road networks. It considers and analyses modern approaches that make it possible to improve traffic flow control mechanisms and traffic conditions on a street and road network. Based on the established internal relationships, the paper develops a model of the influence of factors on the level of their priority, which makes it possible to divide them by hierarchy levels and, accordingly, to observe the level of their impact on independent components. The scientific novelty of the research lies in the newly developed method of vehicle traffic control, which involves the distribution of traffic flows along the urban street and road network. The conclusions presented in the study represent scientific and methodological developments and applied recommendations that can be used in urban planning to improve the conditions of transport services in populated areas.