Let $U(n)$ be the group of $n\,\times \,n$ unitary matrices. We show that if $\phi $ is a linear transformation sending $U(n)$ into $U(m)$, then $m$ is a multiple of $n$, and $\phi $ has the form
$$A\,\mapsto \,V[(A\,\otimes \,{{I}_{s}})\,\otimes \,({{A}^{t}}\,\otimes \,{{I}_{r}})]W$$
for some $V,\,W\,\in \,U(m)$. From this result, one easily deduces the characterization of linear operators that map $U(n)$ into itself obtained by Marcus. Further generalization of the main theorem is also discussed.