Research on campaign finance suggests that Americans prefer candidates who are not funded by Political Action Committees (PACs). However, prior research has not examined how perceptions of a candidate who is PAC-funded vs. PAC-free might differ for racial minority and female candidates compared to White, male candidates. Using experimental vignettes, we test the causal impact of PAC funding, race, and gender on voter perceptions of the candidate. We find that refusing PAC funds, for example, is associated with appearing more ethical and more likely to work for voters’ interests over special interests, less corrupt, and more capable of winning elections. However, we show that race, more than gender, interacts with PAC funding to impact voter perceptions. We find that White female and male candidates benefit the most from PAC refusal. While Black female and male candidates receive little or no significant change in perceptions, Black PAC-funded candidates are perceived favorably compared to White PAC-funded candidates. Our results have implications for White and Black political candidates considering their funding strategies. Additionally, we contribute to existing literature by showing that refusing PAC funds status does not signal the same qualities for all candidates.

In the United States, emphasizing their families and talking about parenthood can be a potent strategy for political candidates as voters use information about a candidate’s family life to make assessments of the candidate’s personal attributes and issue competencies. We nonetheless know little about how a candidate’s race affects these assessments. We thus consider how Black women use and benefit from politicizing motherhood, and we argue that the unique intersectional identities of Black women shaped jointly by their race and gender can give Black women a stronger strategic advantage from highlighting motherhood compared to white women. Using both observational and experimental data, we apply this intersectional framework by examining motherhood messages. We identify the extent to which Black women rely on messages about motherhood and how voters respond. Our results show that Black women are just as likely to use motherhood messages relative to white women, and that Black women receive positive evaluations from voters from a message emphasizing motherhood. White and minority voters are equally likely to positively rate Black women who emphasize motherhood.