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Published online by Cambridge University Press: 18 May 2025
Chapter 3 details how business executives have interacted with the Quantified Self (QS) as a site that materializes a particular consumer “segment” and consumer “demand” in ways that accord with the binary and voyeuristic principles of consumer-centric design. QS offers visibility into ways technologists produce the distance they seek to see between themselves and their customers. However, the manner in which they interact with the forum also testifies to the involved role digital professionals frequently play in formulating consumer desire.
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