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Published online by Cambridge University Press: 05 June 2025
“Where are you really from?” This chapter takes a closer look at corporate nationality, the key element in geopolitical risk. Notwithstanding the challenges in defining a global company’s nationality, a firm’s country of origin will shape how it is treated in global markets. The chapter examines how corporate nationality shapes the manner in which companies compete, the resources they have access to, and whether it will be a source of advantage or disadvantage in global operations. For managers, an important question is whether they can shape others’ perceptions of their company’s nationality. Different approaches including masking, localization, transfer of control rights, and partnerships with foreign firms are discussed.
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