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Whose Job Is It?
Published online by Cambridge University Press: 05 June 2025
As companies increasingly acknowledge the need to actively manage the impact of rising geopolitical tensions, they are on the hunt for geopolitical advice from trained and professional staff. Companies first scan the global landscape to assess where frictions may arise, leveraging the expertise of former government officials and professional analysts. They then need to determine which aspects are relevant for their businesses – a personalization of their scan results – followed by planning, which is an evaluation of how shifts in the geopolitical environment will affect their business. Finally, if the analysis suggests geopolitical headwinds, companies must understand how to pivot. These four steps – scanning, personalizing, planning, and pivoting – call for a combination of internal and external expertise. Geopolitical advisors, boards of directors, top management teams, government affairs teams, line managers, and cross-functional teams all have a role to play in the architectural changes that would be needed.
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