Book contents
- Making Decisions: Analytics, Cognition, and Application
- Making Decisions: Analytics, Cognition, and Application
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Preface
- Acknowledgments
- Copyright Acknowledgements
- Part I Analytics: Probability, Evaluation, Decision Trees, and Strategies for Decision Making
- Introduction to Part II: Cognitive Processes of Decision Making
- Part III Applications, Examples, and Selected Topics
- 10 Signal Detection Theory: How to Detect the Important Signal against the Distracting Background and Take Action as Appropriate Based on the Signal
- 11 Game Theory as Applied to Real-World Decisions
- 12 Decision Making under Stress: Staying Ahead of Rapidly Changing Events and Making Difficult, Time-Critical Decisions
- 13 Decision Making Involving Disputes, Negotiation, and Conflict
- 14 Multi-attribute Utility Decisions: Making Complex and Multidimensional Decisions
- 15 Common Decision Traps and How to Avoid Them
- 16 Overcoming Indecisiveness by Understanding What Causes It
- 17 Looking Back and Looking Ahead: What about Emotion, Culture, Artificial Intelligence, and Intuition?
- References
- Index
- References
17 - Looking Back and Looking Ahead: What about Emotion, Culture, Artificial Intelligence, and Intuition?
from Part III - Applications, Examples, and Selected Topics
Published online by Cambridge University Press: 23 October 2025
Book contents
- Making Decisions: Analytics, Cognition, and Application
- Making Decisions: Analytics, Cognition, and Application
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Preface
- Acknowledgments
- Copyright Acknowledgements
- Part I Analytics: Probability, Evaluation, Decision Trees, and Strategies for Decision Making
- Introduction to Part II: Cognitive Processes of Decision Making
- Part III Applications, Examples, and Selected Topics
- 10 Signal Detection Theory: How to Detect the Important Signal against the Distracting Background and Take Action as Appropriate Based on the Signal
- 11 Game Theory as Applied to Real-World Decisions
- 12 Decision Making under Stress: Staying Ahead of Rapidly Changing Events and Making Difficult, Time-Critical Decisions
- 13 Decision Making Involving Disputes, Negotiation, and Conflict
- 14 Multi-attribute Utility Decisions: Making Complex and Multidimensional Decisions
- 15 Common Decision Traps and How to Avoid Them
- 16 Overcoming Indecisiveness by Understanding What Causes It
- 17 Looking Back and Looking Ahead: What about Emotion, Culture, Artificial Intelligence, and Intuition?
- References
- Index
- References
Summary
Although people have been making decisions for many thousands of years, it was only since John von Neumann and Oskar Morgenstern wrote Theory of Games and Economic Behavior and Herb Simon wrote of satisficing and bounded rationality, that researchers started to analyze and understand how people make decisions. The mid- and late twentieth century saw an expansion in what is known about the making of decisions, but more recently new areas within decision theory have come under scientific study. This final chapter is forward-looking and considers possible future directions for understanding human decision making and also for the development of decision theory. Among these future directions are emotion, culture, artificial intelligence, and intuition itself.
Information
- Type
- Chapter
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- Making Decisions: Analytics, Cognition, and Application , pp. 247 - 252Publisher: Cambridge University PressPrint publication year: 2025
References
Recommended Reading
George, J. M., & Dane, E. (2016). Affect, emotion, and decision making. Organizational Behavior and Human Decision Processes, 136, 47–55. https://doi.org/10.1016/j.obhdp.2016.06.004.CrossRefGoogle Scholar
Henrich, J., Heine, S. J., & Norenzayan, A. (2010). The weirdest people in the world?. Behavioral and Brain Sciences, 33(2–3), 61–83.CrossRefGoogle Scholar
Hogarth, R. M. (2010). Intuition: A challenge for psychological research on decision making. Psychological Inquiry, 21(4), 338–353. https://doi.org/10.1080/1047840x.2010.520260.CrossRefGoogle Scholar
Pfister, H., & Böhm, G. (2008). The multiplicity of emotions: A framework of emotional functions in decision making. Judgment and Decision Making, 3(1), 5–17. https://doi.org/10.1017/s1930297500000127.CrossRefGoogle Scholar
Yates, J. F., & De Oliveira, S. (2016). Culture and decision making. Organizational Behavior and Human Decision Processes, 136, 106–118. https://doi.org/10.1016/j.obhdp.2016.05.003.CrossRefGoogle ScholarPubMed
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