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1 - Persuasion and Influence in Linguistic Research

from I - (Re)framing Persuasion

Published online by Cambridge University Press:  10 June 2025

By
Daria Dayter  and
Sofia Rüdiger
Edited by
Sofia Rüdiger  and
Daria Dayter
Sofia Rüdiger
Affiliation:
Universität Bayreuth, Germany
Daria Dayter
Affiliation:
Tampere University, Finland
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Summary

This introduction sets the scene for the rest of the volume by surveying the main areas of existing communicative research on persuasion. Starting with the classic rhetorical approach, we describe the study of persuasive language on the level of microlinguistic features that often occur in discourse types such as politics or advertising. We then summarize the findings of persuasion research in classic pragmatics and discourse analysis, paying attention to such aspects as speaker’s credibility and expertness. We wrap up the discussion by deliberating on the work on malicious persuasion: propaganda, disinformation and misinformation, and the phenomena of filter bubbles and echo chambers. The chapter is concluded with the short outlines of the papers in the volume.

Keywords

persuasionseductionmanipulationmicrolinguistic featuresimplicitnesscredibilityinterdisciplinarityecho chambers
Type
Chapter
Information
Manipulation, Influence and Deception
The Changing Landscape of Persuasive Language
 , pp. 3 - 18
Publisher: Cambridge University Press
Print publication year: 2025

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