Guerrilla rewilding, the unsanctioned release of species into the wild, is a controversial activity criticized by most conservation professionals. In this Forum article we argue that despite this criticism, it has played a significant but underexplored role in the UK’s rewilding movement. Using examples including butterfly species, goshawk Astur gentilis, wild boar Sus scrofa, beaver Castor fiber and lynx Lynx lynx, we argue that examining these guerrilla rewilding acts provides valuable insights into public preferences for certain species, their perceived acceptability, and the ways in which they shape knowledge and practices of human–wildlife coexistence. However, our analysis also suggests that in some cases guerrilla rewilding can undermine the very species it seeks to restore. Animals released without preparation or monitoring, particularly those habituated to human presence, often lack the ability to survive independently, leading to welfare issues, human–wildlife conflict and wider ecological impacts. Furthermore, by circumventing the social and collaborative dimensions of rewilding, these actions risk deepening divisions among stakeholders, which are critical to ensuring long-term success. Nonetheless, this type of rewilding can also potentially trigger more positive emotions of recovery whilst raising the species’ profile. We find that guerrilla rewilding has in some cases influenced formal rewilding practice and the broader discourse in the UK, in stark contrast to the official government position on nature recovery. This paper draws together some key learning points and highlights areas for future research on guerrilla rewilding.