In the mid-20th century, The Cold War structured possibilities for politics across the Global South. These strategies were articulated through three competing means to realize the justice and equality promised by newly won independence from colonialism. Global South states could choose from among the following three options, which had many overlaps and intersections: alignment with the United States, alignment with the Soviet Union, and non-alignment. By the 1970s and into the 1980s, left- and right-wing alternatives developed to oppose the limitations of these three perspectives. On the left, Maoism inspired anti-imperialists of the Global South and also sympathizers in the North who stood in solidarity with anti-imperialist struggles. On the right, newly oil-wealthy Saudi Arabia developed a puritanical Islamic alternative to Maoist anti-imperialism and promoted these ideas across Africa and Asia. These ideas did not fall from public consciousness with the formal collapse of the Soviet Union and live on today. My article assesses the different templates for political and economic development that the Cold War engendered, focusing on the legacy of left and right alternatives developed in reaction to their failures. I conclude that these ideological contestations from the Global South reveal that the Cold War was not a mere rivalry between the United States and Soviet Union, it was a global ideological contestation over liberalism; the constituting ideology of capitalism.