The diffusion of agricultural technologies, such as biofortified crops, is often non-linear, characterised by adoption, discontinuation, and re-adoption. This study examines the factors shaping these dynamic patterns for high-iron beans (HIBs) in Uganda. Based on cross-sectional survey data, we employed a multinomial logit model to categorise and analyse farmer adoption status. The results reveal that a combination of socio-economic and institutional factors significantly influences adoption behaviour. Specifically, the gender and age of the household head, as well as participation in off-farm income, were key socio-economic predictors. Regarding institutional factors, access to reliable markets and the presence of payback schemes emerged as the primary drivers. These findings suggest that overcoming adoption barriers requires addressing both the demographics of farmers and systemic constraints. We recommend a strategic pivot towards decentralising seed production by establishing certified community seed enterprises and enhancing training programmes that focus on both agronomic practices and market linkages to ensure the sustained cultivation of HIBs.