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Chapter 7 - The Processing of Persuasive Communications and Behavioral Interventions

from Part IV - The Impact of Persuasive Communications and Behavioral Interventions

Published online by Cambridge University Press:  21 January 2021

Dolores Albarracín
Dolores Albarracín
Affiliation:
University of Illinois, Urbana-Champaign
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Summary

Chapter 7 differentiates processes of attitude formation and change, with special attention to the influence of prior attitudes on the decision to seek out a persuasive message and the ultimate impact of a message or behavioral intervention, particularly in combination with goals of action and inaction. The key elements of persuasive communications and interventions to change behavior include behavioral recommendations, persuasive arguments, the communicator, and affective feelings. Message actionability is discussed in the context to concept priming, numbers of recommendations including in a message or intervention, and other factors. These elements and the processes leading to behavior are discussed.

Keywords

attitudebeliefbehaviorpersuasioninterventionsocial mediamessagingchangeattitude formationbehavioral interventionsocial cognitioncommunication
Type
Chapter
Information
Action and Inaction in a Social World
Predicting and Changing Attitudes and Behavior
 , pp. 183 - 220
Publisher: Cambridge University Press
Print publication year: 2021

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