7 - Discursive Opportunities and Collective Action at Law-Abiding Firms

Summary

Chapter 7 argues that law-abiding firms’ concerns for reputation generate discursive resources, which contribute to workers’ expectations of success. Unlike collective action for legal rights, interest-based protests rarely use disruptive tactics that physically expand the scope of conflict. Instead, workers use publicity tactics to attract the attention of third-party allies who exercise direct influence over the target firm’s policies. The main channel examined in this chapter is media exposure. It shows that workers at law-abiding firms have more discursive resources due to their firms newsworthiness and thus are more prone to expect that their protests would succeed. This shows that even in the more favorable environment for atomized protests, not all workers have the resources to engage in collective action. By limiting social mobilization, the regime has been able to manage the frequency and nature of atomized protests. At the same time, workers with the resources to engage in atomized protests are much less likely to hold the central government responsible for the situation they are in.