We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
Published online by Cambridge University Press: 18 May 2023
This chapter discusses the role of nudge interventions, which are interventions that modify the choice architecture without intervening in the actual choice set. We use nudges when we make subtle changes to the way choices are presented to individuals (the choice architecture). Such small changes are expected to encourage predictable behaviour and assist individuals in achieving goals that they desire. In general, it refers to interventions that, while preserving individuals' freedom of choice, steer them in a specific (socially desirable) direction, thereby improving welfare by assisting individuals in achieving welfare-improving goals (as judged by themselves). Individuals can continue to make whatever choices they want; they can always opt out of a default environment that steers them. Nudges preserve choice and can have a significant impact on our behaviour. They are appealing because they influence behaviour without using regulation or monetary incentives, and they are relatively inexpensive interventions. This chapter attempts to provide an overview of how to change the choice architecture by utilizing well-established cognitive biases discussed in this book.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.
