2 - We

Summary

The title of this chapter points to the frequent use of the word ‘we’ in Brexit discourse before and after the referendum. The pronoun ‘we’ in Brexitspeak almost always serves the exclusion of other nations or those in the domestic arena perceived as enemies of ‘the people’. Three different cases of the uses of ‘we’ are examined, each of which in their different ways shows how ‘we’ expressed an exclusionary notion of national identity. One of these cases shows how Brexitspeak persisted in the years after the referendum, and included the long-standing idea, at all levels of society, that ‘we’ speak only English. The second case is the 2013 speech by the then prime minister David Cameron, who favoured remaining in the EU. That speech, which announced the referendum, was apparently intended to placate the Eurosceptics and neutralise UKIP’s attractiveness. The speech repeatedly used ‘we’, embedded in an exceptionalist narrative of British greatness. Cameron’s speech failed in its aims and in fact boosted national-populist discourse. It was in tune with Farage’s own speeches of the same year, which is the third case of Brexiter ‘we’ examined in this chapter.