1 - Why Are Business Schools Generally So Static, and Why Is New Knowledge Needed?

Summary

This chapter provides a main argument for why business schools may be facing needs to fundamentally change perhaps more today than before. “New” pedagogy is available to make effective change happen, above all, so-called blended learning. But indeed several factors seem to slow down business schools’ capabilities and willingness to change, including a typically too strong focus on achieving favorable so-called ranking. It is the changing need of business itself, the key “customer”, that provides the main inputs for change, and the chapter concludes with a discussion of 10 such factors.