16 - Print Culture and Literary Sociology

Summary

In the 1980s, a theoretical turn in African American literary criticism helped institutionalize the study of African American literature by insisting on its formal complexity and distinctiveness. The racial text could no longer be read as reducible to its social context. In that same decade, a materialist line of inquiry sought to reconcile formal and contextual analysis by examining the ways black-authored books were published by major companies and received by the critical establishment. Drawing on methods from book history and print culture studies, a sociology of African American literature developed as the academic field of study took shape around canon-building projects. Two approaches to African American literary sociology emerged out of the 1990s: skepticism about the book’s capacity to represent racial experience, and optimism about the commercial success of diverse authors. Over time, these approaches merged into general studies of the racial text’s shifting status in the literary marketplace. With that expanded focus, the sociology of African American literature today sheds light on the way culture and commerce intersect in the making, selling, and reading of black-authored books.