Chapter 9 - Fanfiction, Digital Platforms, and Social Reading

Summary

It has long been argued that digital textuality fundamentally alters familiar conceptions of literary authorship. Critics such as Jay David Bolter, George Landow, and Mark Poster have articulated a conception whereby the interactive affordances of digital textuality level the playing field between author and reader. Rather than consuming the text passively, readers become “coauthors,” actively creating a unique narrative through their interactions and narrative choices. While these bold prophesies may not have materialized, digital textuality has worked to challenge the model of individual authorship. This chapter looks at two contemporary practices that serve to promote and “normalize” group authorship: fanfiction and social reading. It provides a literary history of collective authorship and analyzes the pressure that fan sites like FanFiction.net and An Archive of Our Own are putting on our conventional means of evaluating literary excellence, notably by challenging conceptions of originality and distinctiveness. It also considers how another facet of digital reading – social reading, as practiced on sites like Goodreads, Facebook, and Twitter – is creating new feedback loops between authors and readers, facilitating the development of new “interpretive communities,” and working to undermine the centrality of the solitary genius and the solitary reader to literary production and reception.