16 - West Side Story Abroad as an American Icon

Summary

West Side Story has long been important in the international market. This chapter provides four vignettes of its presence outside of the United States. Attempts to make the show one of the pieces of American culture that the US State Department allowed to tour in the USSR in the 1950s were unsuccessful, but the 1961 film helped make West Side Story known there and its sense of integration between various elements aligned closely with Soviet artistic conceptions. The film became very popular in Spain, where staged versions did not appear until tours in the 1980s. The first two professional Spanish productions premiered in Barcelona in 1996 and Madrid in 2018. Jerome Robbins took an American cast to England in 1958, creating a sensation first in Manchester and then in London. A Finnish production in Tampere Theater in 1963 proved popular and played briefly in Vienna in 1965.