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18 - Consumer Culture

from 2 - Consumer Psychology of Groups and Society

Published online by Cambridge University Press:  30 March 2023

By
Ela Veresiu
Edited by
Cait Lamberton ,
Derek D. Rucker  and
Stephen A. Spiller
Cait Lamberton
Affiliation:
Wharton School, University of Pennsylvania
Derek D. Rucker
Affiliation:
Kellogg School, Northwestern University, Illinois
Stephen A. Spiller
Affiliation:
Anderson School, University of California, Los Angeles
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Summary

Contemporary consumer researchers are increasingly faced with studying and understanding complex market and consumption phenomena impacting not just a sole individual or household, but whole communities, countries, and societies. These intricate phenomena cannot be understood through positivist experimental approaches conducted in a lab, but rather using qualitative research methods and a broader sociocultural lens. This chapter provides a concise and synthesizing overview of the developments in consumer culture research from the last decade. Specifically, it first unpacks the role of consumer identities, emotions, communities, technology, brands, politics, time, and space in consumer culture. Next, it discusses the qualitative methods typically utilized to conduct this type of research. Finally, it concludes with specific future directions for scholars interested in pursuing consumer culture research.

Keywords

consumer culture theorysocial influenceconsumer protestconsumer activismmarketplace disruption
Type
Chapter
Information
The Cambridge Handbook of Consumer Psychology , pp. 500 - 528
Publisher: Cambridge University Press
Print publication year: 2023

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  • Consumer Culture
  • Edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Illinois, Stephen A. Spiller, Anderson School, University of California, Los Angeles
  • Book: The Cambridge Handbook of Consumer Psychology
  • Online publication: 30 March 2023
  • Chapter DOI: https://doi.org/10.1017/9781009243957.021
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  • Consumer Culture
  • Edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Illinois, Stephen A. Spiller, Anderson School, University of California, Los Angeles
  • Book: The Cambridge Handbook of Consumer Psychology
  • Online publication: 30 March 2023
  • Chapter DOI: https://doi.org/10.1017/9781009243957.021
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  • Consumer Culture
  • Edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Illinois, Stephen A. Spiller, Anderson School, University of California, Los Angeles
  • Book: The Cambridge Handbook of Consumer Psychology
  • Online publication: 30 March 2023
  • Chapter DOI: https://doi.org/10.1017/9781009243957.021
Available formats
×