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Introduction

Published online by Cambridge University Press:  30 March 2023

By
Cait Lamberton ,
Derek D. Rucker  and
Stephen A. Spiller
Edited by
Cait Lamberton ,
Derek D. Rucker  and
Stephen A. Spiller
Cait Lamberton
Affiliation:
Wharton School, University of Pennsylvania
Derek D. Rucker
Affiliation:
Kellogg School, Northwestern University, Illinois
Stephen A. Spiller
Affiliation:
Anderson School, University of California, Los Angeles
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Summary

In this introduction to the Cambridge Handbook of Consumer Psychology, the editors provide an overview of the chapters included in the Handbook as well as their rationale for editing a follow-up volume to the first edition, in light of post-COVID shifts in behavior, variance in methodological practices, and increasing complexity of consumer behavior.

Keywords

consumer psychologyindividual psychologysocial psychologystatistical methodology
Type
Chapter
Information
The Cambridge Handbook of Consumer Psychology , pp. 1 - 4
Publisher: Cambridge University Press
Print publication year: 2023

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