from Part IV - Sustainability and Climate Change
Published online by Cambridge University Press: 05 November 2020
Unsustainable behaviour is often blamed on the ‘culture’ of organisations, businesses or households. In this chapter I unpick what culture means in the context of sustainability, and in particular how it can underpin resistance to change or alternatively can be a dynamic and creative force for more sustainable outcomes. The concept of ‘sustainability cultures’ outlined in this chapter offers a structured way of thinking about and investigating culture. It has been applied in a wide variety of situations to help explore cultural attributes that shape outcomes such as energy use and mobility choices by households, businesses and organisations. The chapter also discusses and exemplifies how cultures are both shaped and constrained by exogenous factors which may constrain or facilitate cultural change. This kind of analysis can assist in identifying policy interventions which can remove barriers or support latent potential for cultural change. Seen in sustainability terms, culture is not a bystander, but a core driver of outcomes that are critical to long-term human survival.
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