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3 - Lessons from Two Decades of Project Implicit

from Section I - What is Implicit Bias and (How) Can We Measure It?

Published online by Cambridge University Press:  21 December 2024

By
Kate A. Ratliff  and
Colin Tucker Smith
Edited by
Jon A. Krosnick ,
Tobias H. Stark  and
Amanda L. Scott
Jon A. Krosnick
Affiliation:
Stanford University, California
Tobias H. Stark
Affiliation:
Utrecht University, The Netherlands
Amanda L. Scott
Affiliation:
The Strategy Team, Columbus, Ohio
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Summary

There are many reasons why the implicit bias construct took root in everyday conversation, but one of them is that millions of people have experienced the most commonly used measure of implicit bias – the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) at the Project Implicit websites. Project Implicit is a non-profit organization and international research collaboration between behavioral scientists interested in implicit social cognition. The organization’s primary public contribution is its education websites (https://implicit.harvard.edu) where more than twenty-eight million IATs have been completed. This chapter provides an overview of Project Implicit and the contributions and challenges of more than twenty years of internet-based data collection on implicit attitudes and stereotypes. The first section describes Project Implicit’s history and organizational structure; next, some of the key insights gleaned from the data collected at the Project Implicit websites are reviewed. These include assessment of the pervasiveness and correlates of implicit bias, comparisons across time and by geographic area, and reactions to learning about one’s own implicit bias. Finally, we reflect on some of the challenges of being uniquely situated between academic researchers and the general public, and describe how changing scientific knowledge has changed scientific communication about implicit bias.

Keywords

implicit cognitionimplicit attitudesbias educationsurvey methods
Type
Chapter
Information
The Cambridge Handbook of Implicit Bias and Racism , pp. 97 - 123
Publisher: Cambridge University Press
Print publication year: 2025

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