from Section II - Do Measures of Implicit Bias Predict Cognition and Behavior?
Published online by Cambridge University Press: 21 December 2024
Researchers in cognitive psychology have proposed that there are two distinct cognitive systems or dual processes underlying reasoning: automatic (implicit) processing and effortful (explicit) processing. Multiple measures have since been developed to capture implicit attitudes. However, do these new measures truly capture implicit attitudes? And can these implicit measures be used interchangeably? To answer this question, we investigated the differences between two of the most popular implicit attitudes measures used in the study of political behavior, the Implicit Association Test (IAT) and the Affect Misattribution Procedure (AMP). We examined data from an original survey experiment investigating gender attitudes and a nationally representative survey that measured racial attitudes. We found that it is important to consider implicit measures alongside explicit measures, as they are not redundant measures. However, when implicit attitudes are measured with the IAT, our inferences are more consistent with predictions of dual process accounts. Moreover, the IAT picks up out-group bias in a way that the AMP does not. The two studies point to the presence of significant differences between different types of implicit measures, and a need to reconsider how implicit attitudes are measured.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.