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23 - Culture and Management

from Part IV - Application

Published online by Cambridge University Press:  18 February 2020

By
Marie-Thérèse Claes
Edited by
Guido Rings  and
Sebastian Rasinger
Guido Rings
Affiliation:
Anglia Ruskin University, Cambridge
Sebastian Rasinger
Affiliation:
Anglia Ruskin University, Cambridge
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Summary

Marie-Thérèse Claes’s chapter examines the impact of positivist theories in intercultural management and proposes three further positions that hold a scientific view of culture, making a distinction between emic and etic approaches. In particular, this chapter suggests a move from positivist to interpretive, postmodern and critical approaches, all of which are illustrated with examples.

Keywords

intercultural communicationintercultural managementpositivismpostmodernismcritical approachinterpretative approach
Type
Chapter
Information
The Cambridge Handbook of Intercultural Communication , pp. 383 - 395
Publisher: Cambridge University Press
Print publication year: 2020

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