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13 - Migration in the Digital Social Mediasphere

from Part III - Methods

Published online by Cambridge University Press:  18 February 2020

By
Peter Stockinger
Edited by
Guido Rings  and
Sebastian Rasinger
Guido Rings
Affiliation:
Anglia Ruskin University, Cambridge
Sebastian Rasinger
Affiliation:
Anglia Ruskin University, Cambridge
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Summary

Peter Stockinger’s chapter provides a comprehensive theoretical and methodological framework for describing and interpreting audiovisual media as ‘tools’ for producing and communicating cultural images in the form of ‘common cultural topics’. This could be regarded as a potentially very fruitful way to take research on cultural values further and it includes the elaboration of a research methodology based on structural semiotics and discourse analysis for dealing with audiovisual corpora diffused on digital media platforms. More specifically, the author’s aim is to reconstruct the ‘meaning landscape’ of cultural images of migration based on a canon of ‘topoï’, which are used to produce, communicate, share and advocate cultural visions of the other. The chapter interprets such cultural representations through a corpus of 150 videos uploaded to YouTube and identifies them as folk culture frameworks, which are particularly popular with so-called millennials and post-millennials.

Keywords

intercultural communicationsemioticsdiscourse analysissocial mediaYouTubemigration
Type
Chapter
Information
The Cambridge Handbook of Intercultural Communication , pp. 227 - 242
Publisher: Cambridge University Press
Print publication year: 2020

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