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Published online by Cambridge University Press: 28 October 2009
The next two chapters should be read as a unit. Although each one covers somewhat different topics, both are greatly concerned with how people's feelings influence the way in which they process the information they glean from their immediate situation. Thus, in focusing on how mood influences judgments and decision making, Chapter 5 will introduce the major theoretical analyses of how these effects come about. These formulations, as you will see, are couched largely in information processing terms. Chapter 6, dealing with affective influences on persuasion, will extend, and sometimes even modify, several of these analyses, as well as present some new theoretical conceptions.
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