We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
from Part I
Published online by Cambridge University Press: 24 October 2009
Watching a movie in Madurai
Most adults I knew went to movies three or four times a month (in a survey I administered, 92 percent of respondents reported attending films, and of these 63 percent went at least three times per month). Generally, the occasion is conceived of as “seeing a movie” – that is, people are willing to see any movie that is worth seeing (and to most people, this means almost any film), and do not think of it as a chance to see a particular chosen film. When a family or group of friends has made plans to go to a movie, they may change their minds several times about just which film they intend to see, but the plan to go is rarely cancelled. There are exceptions to this, especially among people who see only a few films of a specific type – older people, for example, who restrict their viewing to religious films, or children whose parents accept only an occasional movie as suitable for children's viewing.
No matter how often a person goes to films, the decision to attend a certain one is usually made by listening to the reports of others who have seen it, or who know someone else who has. Decisions may also be made exclusively on the basis of subject matter (especially movies about deities), the actors or actresses, or songs. People almost never consult reviews in newspapers or magazines, relying instead on the opinions of acquaintances.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.
