Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-78c5997874-m6dg7 Total loading time: 0 Render date: 2024-11-10T16:23:19.738Z Has data issue: false hasContentIssue false

5 - Iterate and Experiment

from Section I - Develop Your Creative Abilities

Published online by Cambridge University Press:  11 July 2019

Nicola Ulibarri ,
Amanda E. Cravens ,
Anja Svetina Nabergoj ,
Sebastian Kernbach  and
Adam Royalty
Nicola Ulibarri
Affiliation:
University of California, Irvine
Amanda E. Cravens
Affiliation:
Research as Design project
Anja Svetina Nabergoj
Affiliation:
University of Ljubljana
Sebastian Kernbach
Affiliation:
University of St Gallen, Institute for Media and Communication Management
Adam Royalty
Affiliation:
Stanford University, California
Get access

Summary

This chapter frames research as a continual process of experimentation and iteration. While it can be tempting to focus on finding the “right” answer in the face of challenges, moving forward in the face of a sticky research challenge often requires an iterative process of trial and error. We explore the role of divergent and convergent thinking – times when you deliberately generate numerous options or ideas, and times when you refine toward a single option – and present a variety of ways to use experimental learning to move your research forward incrementally.

Keywords

iterationconvergent thinkingdivergent thinkingprototypingbrainstormingcreativityresearch
Type
Chapter
Information
Creativity in Research
Cultivate Clarity, Be Innovative, and Make Progress in your Research Journey
 , pp. 94 - 124
Publisher: Cambridge University Press
Print publication year: 2019

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×