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Published online by Cambridge University Press: 28 February 2020
The search for rejuvenation was distinct during, but not confined to, the first half of the twentieth century. This chapter considers the resonances between the transformations which took place in interwar Britain and those practices which persisted after World War Two. The veneration of youthfulness and anxieties about ageing populations continued to underpin fascination with the possibility of remaining young, yet pragmatic strategies for presenting a more youthful face to the world gradually came to replace a search for mythical elixirs of life.
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