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from Part III - Industries
Published online by Cambridge University Press: 16 December 2021
This book discussed the main trends and challenges in digital entrepreneurship while also considering specific industry case studies, especially in fintech, manufacturing and fashion. Moreover, alongside the arguments it presented, this book provided an understanding of technologies such as social media, the Internet of Things and blockchain as well as innovation as a specific attitude, all of which it identified as being integral to successful entrepreneurship. Thus, it looked at how large organizations innovate through the acquisition of start-ups and/or the creation of innovation hubs to sustain their competitive advantage in the market. The chapter also offered some final discussions as well as concluding remarks derived from the digital trends and practices analyzed in this volume.
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