Appendix D - Salience Tables Based On Listing ASEAN Countries

Summary

SALIENCE TABLES

The following tables are based on responses to Q2 List Question (“List the Ten Countries in the Association of Southeast Asian Nations (ASEAN)”). The first table shows the rank by salience of each country (item, in rows) at each primary university (columns) along with the average rank (Avg Rank) across all primary universities. Subsequent tables record the detailed results from each primary university.

Countries are ordered (ranked) by Smith's Salience Index (Smith's S), a measure of salience that combines frequency (how often a country was listed) and priority (did respondents tend to list the country earlier or later in the list). Smith's S gives a score of between one and zero to each country listed, based on frequency (how often a country was listed) and priority (how close to the top of each list a country appears). A score of 1.0 would mean that the country was listed first on every list by every student. As the score approaches zero, it indicates that the country is only listed by a few or just one student and that it comes to mind (at the end of the list) only after students have thought of all other countries.