Published online by Cambridge University Press: 05 February 2020
This chapter provides an overview of the contents and organisation of the book. It begins by tracing China’s economic reform that took place forty years ago as well as its ensuing economic growth and success that gave rise to modern Chinese firms. As firms such as Lenovo, Alibaba, Citic, and Tencent prosper in this socio-economic environment and gain prominence in the corporate world, researchers are beginning to recognise the contributions of emerging market multinational corporations. The chapter then discusses exemplary Chinese firms as game changers in international business. The chapter ends by outlining the organisation of the book, including the details on the four sections, and its targeted audience.
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